The Globals, a team which I am working with is supporting the A21 campaign to fight against human trafficking, we are now at a stage to develop a marketing campaign to raise awareness about the cause and the problem. We’re putting out the challenge to all creative types to take part in the task.
Please download the brief here, all the info with regards to the campaign is inside.
It has been designed to empower and include YOU into our campaign by allowing you to create and execute our message of “human freedom is priceless” in any form of creative way you choose to.
Our deadline is next Monday; March 8th which I understand is very tight, but if you can please help out and get creating!
Towards the end of 2009, Nokia launched the world’s biggest signpost. Situated in London, the installation span more than 50 meters high with a digital panel in the shape of arrow; “The World’s Biggest Signpost”, the execution promoted Nokia’s geo-location for its mobile’s OVI Maps.
A street art project by the famous JR in the heart of Paris “Island Saint Louis”. The video documents the raise and fall of the exhibition in the very streets, walls and bridges of Paris.
Thursday February 11th 2010, 6:21 pm
Filed under: advertising
Road safety commercials have traditionally focused on the shock factor to raise awareness, this equally powerful commercial brings a tear to the eye in appreciation of life, love , the importance of family and above all, the importance of wearing a seat-belt. Wow. I can watch it over and over again and still feel the emotions.
Last Friday marked the launch of Dig Deep Moments, the first of our many campaigns for Dig Deep. If you don’t already know, they are a new men’s streetwear brand inspired from sports launching in April 2010 with a stunning collection of tee-shirts, sweatshirts, jeans, jackets and accessories.
The idea of Dig Deep Moments came from our early pitches to them, it gives Dig Deep the opportunity to explain the philosophy behind their brand before the eComm launch, get a following through great content, data capture through an exciting competition, and of course be the platform for fans to have heated discussions on the greatest sporting moments in history.
Check it out Dig Deep Moments – View, rate, share & have your say!
To celebrate the launch, Dig Deep invited a some of the team to the Six Nations Rugby match at Twickenham, with the England vs. Wales game marking the centenary match at the glorious stadium. Blessed with a beautiful (cold but sunny) day we enjoyed some freezing pints, tasty stadium food and watched a great game filled with many Dig Deep moments.
and watched a great game filled with many Dig Deep moments.
