Shell’s latest campaign draws a collaboration between JWT London and Stardust. Love the art direction it has taken and reminds me of what I wanted to do for a few clients.
A brilliant concocted idea brought you by the creatives behind the Nike Team Livestrong campaign. The “chalk bot” will place messages of hope from the internet and mobile on to the Tour de France route during the races.
What’s even better is that the trailer is housed within a website packed full of mini-games and behind-the-scenes featurettes inviting you to explore the different rooms.
This clearly highlights the understanding of the web from moving image industry, the merge of the two mediums leading to an limitless exploration focused on a branded narrative experience.