The world of creativity: July
Thursday July 23rd 2009, 2:40 pm
Filed under: work

Interactive logo piece

Ink calendar reminded me of our Matthew Williamson concept

Coldplay’s Strawberry String trailer, some wicked stop motion illustration work in there

Fendi FW10 campaign

The end of Net-a-porter.com’s Wonderland -

Sapient buys Nitro

DixonBaxi’s new site

Crispin Porter + Bogusky’s new site



we choose the moon
Tuesday July 21st 2009, 11:03 pm
Filed under: design, work

What a great in depth experiential website to showcase the moon landing 40 years ago.

moon



Shell: Get the most out of every drop campaign
Sunday July 12th 2009, 12:22 pm
Filed under: advertising, design, work

Shell’s latest campaign draws a collaboration between JWT London and Stardust. Love the art direction it has taken and reminds me of what I wanted to do for a few clients.

Shell “Performance: V Power” from Stardust Studios on Vimeo.

Shell “Fuel Economy” from Stardust Studios on Vimeo.

shell-stardust-01

shell-stardust-03

shell-stardust-05



North Kingdom’s Swedish Army website
Saturday July 11th 2009, 2:57 pm
Filed under: design, work

North Kingdom does it again with the brand new Swedish Army website, bringing interactive web experience to a whole new level!

North Kingdom's Swedish Army



Nike LIVESTRONG: Chalk Bot
Tuesday July 07th 2009, 10:37 pm
Filed under: advertising, technology

A brilliant concocted idea brought you by the creatives behind the Nike Team Livestrong campaign. The “chalk bot” will place messages of hope from the internet and mobile on to the Tour de France route during the races.



SyFy: House of Imagination
Tuesday July 07th 2009, 10:25 pm
Filed under: advertising, design, motion graphics

house-of-imagination-syfy

SyFy’s rebranding takes off with a brand new House of Imagination trailer, working with VFX from Moving Picture Company and direction by 4Creative’s Brett Foraker, the entire two-minute video entices viewers into a fantasy world.

What’s even better is that the trailer is housed within a website packed full of mini-games and behind-the-scenes featurettes inviting you to explore the different rooms.

This clearly highlights the understanding of the web from moving image industry, the merge of the two mediums leading to an limitless exploration focused on a branded narrative experience.

While you’re at it check out SyFy’s rebrand in more detail in Proud Creative’s portfolio.