Road safety commercials have traditionally focused on the shock factor to raise awareness, this equally powerful commercial brings a tear to the eye in appreciation of life, love , the importance of family and above all, the importance of wearing a seat-belt. Wow. I can watch it over and over again and still feel the emotions.

Last Friday marked the launch of Dig Deep Moments, the first of our many campaigns for Dig Deep. If you don’t already know, they are a new men’s streetwear brand inspired from sports launching in April 2010 with a stunning collection of tee-shirts, sweatshirts, jeans, jackets and accessories.

The idea of Dig Deep Moments came from our early pitches to them, it gives Dig Deep the opportunity to explain the philosophy behind their brand before the eComm launch, get a following through great content, data capture through an exciting competition, and of course be the platform for fans to have heated discussions on the greatest sporting moments in history.

Check it out Dig Deep Moments – View, rate, share & have your say!

To celebrate the launch, Dig Deep invited a some of the team to the Six Nations Rugby match at Twickenham, with the England vs. Wales game marking the centenary match at the glorious stadium. Blessed with a beautiful (cold but sunny) day we enjoyed some freezing pints, tasty stadium food and watched a great game filled with many Dig Deep moments.

P.s. Thanks for the great photos Hannah.

The agency is N=5 Amsterdam has made an extremely simple yet strong TV ad to support donations via SMS for Haiti.

KOKOKAKA has launched a beautifully executed digital experience for Wrangler Blue Bell SS10. The new site, launched just Tuesday has been making its round the webisphere, packed with music and user interaction it’s generating a lot of talk within the industry already!

Enjoy a little preview below:

Mark Denton and the team at Coy! have produced this fantastic animated film to launch the new identity of the Creative Circle awards in the UK, referencing dozens of great ads. So how many can you spot?

A beautiful interactive CD cover designed by Hubero Kororo for Ivan Palacký & Andrea Neumann. Something which you don’t see everyday in a world filled with digital interactive executions.

PAPPELTALKS from vizage on Vimeo.