Road safety commercials have traditionally focused on the shock factor to raise awareness, this equally powerful commercial brings a tear to the eye in appreciation of life, love , the importance of family and above all, the importance of wearing a seat-belt. Wow. I can watch it over and over again and still feel the [...]
Archive for February, 2010
February 9, 2010
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Dig Deep Moments
By James Chiu in advertising, design, interactive, marketing, my projectsLast Friday marked the launch of Dig Deep Moments, the first of our many campaigns for Dig Deep. If you don’t already know, they are a new men’s streetwear brand inspired from sports launching in April 2010 with a stunning collection of tee-shirts, sweatshirts, jeans, jackets and accessories. The idea of Dig Deep Moments came from our early [...]
Tags: campaign, creative, design, experience, interactive, web