April 2, 2009 0

Fluids

By James Chiu in advertising

Been discovering some really good creative around the theme of water and fluids recently:

Shinichi Maruyama‘s work is just amazing…

“He hurls black India ink into water (or visa versa) and photographs the millisecond that these two liquids collide. Capable of capturing this phenomenon at a 7,500th of a second, Maruyama takes full advantage of a recent advancement in strobe light technology which can record physical events faster than the naked eye can perceive them. In the series Kusho, which means “writing in the sky,” Maruyama’s goal is to arrest in space and time the sublime intersection of two different media before they merge into one. In some respects, the project resembles a scientific experiment, but in Maruyama’s artistic hands, the total action becomes a form of Shodo (Japanese calligraphy) performance–with the gesture executed in the air rather than on the flat surface of the paper.”

Some limited edition Evian bottles designed by Jean-Paul Gaultier, to highlight Evian’s best qualities: Bubbles bottle, Drops bottle, Tray bottle, Reflection bottle and Spring bottle. These precious designs will be presented at Maison Baccarat March until 30th before being auctionned next April 7th at 8pm at Artcurial, to raise money for the RAMSAR convention, which Evian supports for more than 10 years.

The other is a motion graphics piece by Dept. of Motion Graphics and FusionCI Studios, create great fluidity TV spot for Whole Brand Water.

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