March 1, 2010 0

Nokia’s World’s Biggest Signpost

By James Chiu in advertising, interactive, marketing

Towards the end of 2009, Nokia launched the world’s biggest signpost. Situated in London, the installation span more than 50 meters high with a digital panel in the shape of arrow; “The World’s Biggest Signpost”, the execution promoted Nokia’s geo-location for its mobile’s OVI Maps.

The World’s Biggest Signpost from adghost on Vimeo.

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