SyFy’s rebranding takes off with a brand new House of Imagination trailer, working with VFX from Moving Picture Company and direction by 4Creative’s Brett Foraker, the entire two-minute video entices viewers into a fantasy world.
What’s even better is that the trailer is housed within a website packed full of mini-games and behind-the-scenes featurettes inviting you to explore the different rooms.
This clearly highlights the understanding of the web from moving image industry, the merge of the two mediums leading to an limitless exploration focused on a branded narrative experience.
While you’re at it check out SyFy’s rebrand in more detail in Proud Creative’s portfolio.
Tags: creative, house of imagination, media, medium, motion, moving image, syfy, vfx, web