A piece of my mind: James Chiu » advertising

When Michelangelo meets advertising

James Chiu — Wed, 30 Jun 2010 15:04:59 +0000

Michelangelo’s Creation of Adam scene has been used in various advertisement in the past. But this is by far the best use of it. An ambient ad for a plastic surgeon with the tag line “Be born again.”

Diesel Fiat 500 x Be Stupid Campaign

James Chiu — Fri, 18 Jun 2010 15:49:43 +0000

Mixing Diesel and Fiat’s launch of their new the Fiat 500 by Diesel, with Diesel’s Be Stupid campaign, results with this video. Viral or not? The world will decide.

Nike kicks off “Write the Future” campaign

James Chiu — Fri, 21 May 2010 10:13:42 +0000

With a brilliant TVC from Alejandro G. Iñarritu working with W+K, Amsterdam. Well done!

Space Monkey = WWF + Leo Burnett + Ben Lee

James Chiu — Wed, 28 Apr 2010 13:28:46 +0000

A lovely piece of work work from one of our offices. The video is for the World Wildlife Fund campaign featuring “Song for the Divine Mother of the Universe” by Ben Lee.

Space Monkey from Leo Burnett on Vimeo.

Nike Freerun – Music Shoe Advert

James Chiu — Sat, 24 Apr 2010 12:24:58 +0000

Bloody brilliant! Got to love the disclaimer at the end!

“Press Pause Play”

James Chiu — Tue, 20 Apr 2010 12:57:53 +0000

“Press Pause Play” is a documentary that explores the ecosystem of the current and forever changing creative landscape, addressing “the change in production, distribution and consumption of creative works.

I certainly look forward to hearing more about this.

Beach Park: the longest e-mail marketing creative in the world

James Chiu — Tue, 13 Apr 2010 16:00:20 +0000

Who said email marketing had to be boring?

Nokia’s World’s Biggest Signpost

James Chiu — Mon, 01 Mar 2010 16:24:31 +0000

Towards the end of 2009, Nokia launched the world’s biggest signpost. Situated in London, the installation span more than 50 meters high with a digital panel in the shape of arrow; “The World’s Biggest Signpost”, the execution promoted Nokia’s geo-location for its mobile’s OVI Maps.

The World’s Biggest Signpost from adghost on Vimeo.

Embrace Life campaign

James Chiu — Thu, 11 Feb 2010 17:21:40 +0000

Road safety commercials have traditionally focused on the shock factor to raise awareness, this equally powerful commercial brings a tear to the eye in appreciation of life, love , the importance of family and above all, the importance of wearing a seat-belt. Wow. I can watch it over and over again and still feel the emotions.

Dig Deep Moments

James Chiu — Tue, 09 Feb 2010 17:46:57 +0000

Last Friday marked the launch of Dig Deep Moments, the first of our many campaigns for Dig Deep. If you don’t already know, they are a new men’s streetwear brand inspired from sports launching in April 2010 with a stunning collection of tee-shirts, sweatshirts, jeans, jackets and accessories.

The idea of Dig Deep Moments came from our early pitches to them, it gives Dig Deep the opportunity to explain the philosophy behind their brand before the eComm launch, get a following through great content, data capture through an exciting competition, and of course be the platform for fans to have heated discussions on the greatest sporting moments in history.

Check it out Dig Deep Moments – View, rate, share & have your say!

To celebrate the launch, Dig Deep invited a some of the team to the Six Nations Rugby match at Twickenham, with the England vs. Wales game marking the centenary match at the glorious stadium. Blessed with a beautiful (cold but sunny) day we enjoyed some freezing pints, tasty stadium food and watched a great game filled with many Dig Deep moments.

P.s. Thanks for the great photos Hannah.