Last Friday marked the launch of Dig Deep Moments, the first of our many campaigns for Dig Deep. If you don’t already know, they are a new men’s streetwear brand inspired from sports launching in April 2010 with a stunning collection of tee-shirts, sweatshirts, jeans, jackets and accessories.

The idea of Dig Deep Moments came from our early pitches to them, it gives Dig Deep the opportunity to explain the philosophy behind their brand before the eComm launch, get a following through great content, data capture through an exciting competition, and of course be the platform for fans to have heated discussions on the greatest sporting moments in history.

Check it out Dig Deep Moments – View, rate, share & have your say!

To celebrate the launch, Dig Deep invited a some of the team to the Six Nations Rugby match at Twickenham, with the England vs. Wales game marking the centenary match at the glorious stadium. Blessed with a beautiful (cold but sunny) day we enjoyed some freezing pints, tasty stadium food and watched a great game filled with many Dig Deep moments.

P.s. Thanks for the great photos Hannah.

A beautiful interactive CD cover designed by Hubero Kororo for Ivan Palacký & Andrea Neumann. Something which you don’t see everyday in a world filled with digital interactive executions.

PAPPELTALKS from vizage on Vimeo.

Brought you by the guys from oneclickdog.com.

Your objective is to solve the puzzle and bring life back to the world! Enjoy!

The latest Tokujin Yoshioka installation for Maison Hermes in Tokyo is a beautiful interactive piece, executed in a clean and pure aesthetic.

We’re into our last month of the year now, but rather than focusing on Christmas campaigns lets have a look at what the creative minds in the world have been up to.

MARKETING & ADVERTISING:

I always wondered why you had to print an e-ticket. Well perhaps JC Penny’s mobile coupons would solve this problem.

Weetabix tries build itself on top of another brand (Google) with http://www.insideyoursearch.com/. But does this really work? Surely it could apply to a lot of brands?

Citroen goes playful with their C3 advert, focusing on the playfulness and joy of driving.

Mobile trends and traffic report from the US.

Ikea creates the world’s biggest rack

DESIGN:

A lovely set of strong graphic design

Brian Andrews is a wood craftsman and has some incredible hand carved sculptures.

Esquire does augmented reality with The Barbarian Group and Psyop

Hofstede Design, based in Australia creates a beautiful type tablet

Autobahn playground has a great collection of playful type experiments

ART & PHOTOGRAPHY:

Digital photographers of the year, here’s the short list

Eva and Franco Mattes breaks all the rules on their “It’s always six o’clock project”, making better use of your childhood toys.

Net-a-porter extends our Wonderland concept into their latest Cruise campaign. This time though, we were tasked to create banners beyond the traditional formats such as the push down unit on sites like Elle UK and Style. With a combination of supporting media formats and branded graphics we’ve completely taken over Elle UK today!

Net-a-porter Cruise Campaign. Elle UK Take Over from Pod1 on Vimeo.