The Globals, a team which I am working with is supporting the A21 campaign to fight against human trafficking, we are now at a stage to develop a marketing campaign to raise awareness about the cause and the problem. We’re putting out the challenge to all creative types to take part in the task.
Please download the brief here, all the info with regards to the campaign is inside.
It has been designed to empower and include YOU into our campaign by allowing you to create and execute our message of “human freedom is priceless” in any form of creative way you choose to.
Our deadline is next Monday; March 8th which I understand is very tight, but if you can please help out and get creating!
Towards the end of 2009, Nokia launched the world’s biggest signpost. Situated in London, the installation span more than 50 meters high with a digital panel in the shape of arrow; “The World’s Biggest Signpost”, the execution promoted Nokia’s geo-location for its mobile’s OVI Maps.
Last Friday marked the launch of Dig Deep Moments, the first of our many campaigns for Dig Deep. If you don’t already know, they are a new men’s streetwear brand inspired from sports launching in April 2010 with a stunning collection of tee-shirts, sweatshirts, jeans, jackets and accessories.
The idea of Dig Deep Moments came from our early pitches to them, it gives Dig Deep the opportunity to explain the philosophy behind their brand before the eComm launch, get a following through great content, data capture through an exciting competition, and of course be the platform for fans to have heated discussions on the greatest sporting moments in history.
Check it out Dig Deep Moments – View, rate, share & have your say!
To celebrate the launch, Dig Deep invited a some of the team to the Six Nations Rugby match at Twickenham, with the England vs. Wales game marking the centenary match at the glorious stadium. Blessed with a beautiful (cold but sunny) day we enjoyed some freezing pints, tasty stadium food and watched a great game filled with many Dig Deep moments.
KOKOKAKA has launched a beautifully executed digital experience for Wrangler Blue Bell SS10. The new site, launched just Tuesday has been making its round the webisphere, packed with music and user interaction it’s generating a lot of talk within the industry already!
Mark Denton and the team at Coy! have produced this fantastic animated film to launch the new identity of the Creative Circle awards in the UK, referencing dozens of great ads. So how many can you spot?
We’re into our last month of the year now, but rather than focusing on Christmas campaigns lets have a look at what the creative minds in the world have been up to.
MARKETING & ADVERTISING:
I always wondered why you had to print an e-ticket. Well perhaps JC Penny’s mobile coupons would solve this problem.
Weetabix tries build itself on top of another brand (Google) with http://www.insideyoursearch.com/. But does this really work? Surely it could apply to a lot of brands?
Citroen goes playful with their C3 advert, focusing on the playfulness and joy of driving.
and watched a great game filled with many Dig Deep moments.
