A piece of my mind: James Chiu » marketing

Diesel Fiat 500 x Be Stupid Campaign

James Chiu — Fri, 18 Jun 2010 15:49:43 +0000

Mixing Diesel and Fiat’s launch of their new the Fiat 500 by Diesel, with Diesel’s Be Stupid campaign, results with this video. Viral or not? The world will decide.

Nike kicks off “Write the Future” campaign

James Chiu — Fri, 21 May 2010 10:13:42 +0000

With a brilliant TVC from Alejandro G. Iñarritu working with W+K, Amsterdam. Well done!

“Press Pause Play”

James Chiu — Tue, 20 Apr 2010 12:57:53 +0000

“Press Pause Play” is a documentary that explores the ecosystem of the current and forever changing creative landscape, addressing “the change in production, distribution and consumption of creative works.

I certainly look forward to hearing more about this.

GAP “Shopping turned on its head”

James Chiu — Thu, 11 Mar 2010 11:15:59 +0000

To promote GAP’s new loyalty program, a GAP store in Vancouver, turned its entire store upside-down. Everything from mannequins, displays to sign & bags were flipped. To emphasis the stunt further, they even brought it outside their store.

A21 campaign brief – we need you!

James Chiu — Wed, 03 Mar 2010 00:01:53 +0000

The Globals, a team which I am working with is supporting the A21 campaign to fight against human trafficking, we are now at a stage to develop a marketing campaign to raise awareness about the cause and the problem. We’re putting out the challenge to all creative types to take part in the task.

Please download the brief here, all the info with regards to the campaign is inside.

It has been designed to empower and include YOU into our campaign by allowing you to create and execute our message of “human freedom is priceless” in any form of creative way you choose to.

Our deadline is next Monday; March 8th which I understand is very tight, but if you can please help out and get creating!

Nokia’s World’s Biggest Signpost

James Chiu — Mon, 01 Mar 2010 16:24:31 +0000

Towards the end of 2009, Nokia launched the world’s biggest signpost. Situated in London, the installation span more than 50 meters high with a digital panel in the shape of arrow; “The World’s Biggest Signpost”, the execution promoted Nokia’s geo-location for its mobile’s OVI Maps.

The World’s Biggest Signpost from adghost on Vimeo.

Dig Deep Moments

James Chiu — Tue, 09 Feb 2010 17:46:57 +0000

Last Friday marked the launch of Dig Deep Moments, the first of our many campaigns for Dig Deep. If you don’t already know, they are a new men’s streetwear brand inspired from sports launching in April 2010 with a stunning collection of tee-shirts, sweatshirts, jeans, jackets and accessories.

The idea of Dig Deep Moments came from our early pitches to them, it gives Dig Deep the opportunity to explain the philosophy behind their brand before the eComm launch, get a following through great content, data capture through an exciting competition, and of course be the platform for fans to have heated discussions on the greatest sporting moments in history.

Check it out Dig Deep Moments – View, rate, share & have your say!

To celebrate the launch, Dig Deep invited a some of the team to the Six Nations Rugby match at Twickenham, with the England vs. Wales game marking the centenary match at the glorious stadium. Blessed with a beautiful (cold but sunny) day we enjoyed some freezing pints, tasty stadium food and watched a great game filled with many Dig Deep moments.

P.s. Thanks for the great photos Hannah.

Wrangler Blue Bell

James Chiu — Fri, 05 Feb 2010 15:25:49 +0000

KOKOKAKA has launched a beautifully executed digital experience for Wrangler Blue Bell SS10. The new site, launched just Tuesday has been making its round the webisphere, packed with music and user interaction it’s generating a lot of talk within the industry already!

Enjoy a little preview below:

Creative Circle Awards

James Chiu — Fri, 05 Feb 2010 14:54:48 +0000

Mark Denton and the team at Coy! have produced this fantastic animated film to launch the new identity of the Creative Circle awards in the UK, referencing dozens of great ads. So how many can you spot?

The world of Creativity: November

James Chiu — Wed, 02 Dec 2009 11:38:46 +0000

We’re into our last month of the year now, but rather than focusing on Christmas campaigns lets have a look at what the creative minds in the world have been up to.

MARKETING & ADVERTISING:

I always wondered why you had to print an e-ticket. Well perhaps JC Penny’s mobile coupons would solve this problem.

Weetabix tries build itself on top of another brand (Google) with http://www.insideyoursearch.com/. But does this really work? Surely it could apply to a lot of brands?

Citroen goes playful with their C3 advert, focusing on the playfulness and joy of driving.

Mobile trends and traffic report from the US.

Ikea creates the world’s biggest rack

DESIGN:

A lovely set of strong graphic design

Brian Andrews is a wood craftsman and has some incredible hand carved sculptures.

Esquire does augmented reality with The Barbarian Group and Psyop

Hofstede Design, based in Australia creates a beautiful type tablet

Autobahn playground has a great collection of playful type experiments

ART & PHOTOGRAPHY:

Digital photographers of the year, here’s the short list

Eva and Franco Mattes breaks all the rules on their “It’s always six o’clock project”, making better use of your childhood toys.