A piece of my mind: James Chiu » marketing

Google Creative Lab – Tom Uglow

James Chiu — Wed, 11 May 2011 15:08:43 +0000

Tom Uglow from Google Creative Lab popped by our London offices today for a show and tell session. And what a treat it was, a presentation that was delivered with genuine charm, packed with passion and some great insights.

Below are some of the key points which I took away with me and some project highlights:

“Tell” not “Sell”
Passion driven projects are personal, emotional and can not be manufactured
Make something physical and tangible now and then
What if…?
Draw parallels.
Work in the unknown.

Better Web Better World

A Life in a Day – a singular “What if” thought that turned into a global project

Google Art Project – From street view to galleries

Search On – Google’s first ad, made for youtube. Ended up at the Superbowl

Ralph Lauren 4D Experience

James Chiu — Fri, 12 Nov 2010 11:57:09 +0000

Ralph Lauren’s latest event claims to be “the world’s first 4D experience” and “the ultimate collision of fashion, art and technology”. Executed by a combination of projection mapping, green screen footage on their two flag ship stores in NYC and London.

London 4D experience:

Behind the scenes:

LG’s short film series – Rui Vieira: Algo De Bom

James Chiu — Mon, 11 Oct 2010 13:22:44 +0000

The second installment of LG Portugal’s film series based around the concept of “Life’s Good”, directed by Rui Vieira working with the agency, Fullsix. A lovely short story with some interesting editing, brilliant scores and soft warm colour treatement.

Russ Chimes – Midnight Club EP

James Chiu — Fri, 10 Sep 2010 16:48:54 +0000

The final installment of a three part film to promote Russ Chimes‘ debut release: Midnight Club EP has arrived. Directed by Saman Keshavarz (through US production company Mighty8), it’s an action packed story telling piece with some lovely visual treatment.

Credits:

Director: Saman Keshavarz
Writers: Saman Keshavarz, Nate Eggert
Executive producer: Lanette Phillips
Producers: Francis Pollara, Saman Keshavarz, Romson Niega
Associate producers: Nate Eggert, Tom Lee
Cinematographer: Justin Gurnari
Editor: Nate Tam
Production designer: Julie Chen
Stunts: Ken Arata
Graphics: Cosimo Galluzzi
Label: Eye Industries (eyeindustries.com/blog)
Production company: Mighty8 (mighty8.tv)

Diesel Fiat 500 x Be Stupid Campaign

James Chiu — Fri, 18 Jun 2010 15:49:43 +0000

Mixing Diesel and Fiat’s launch of their new the Fiat 500 by Diesel, with Diesel’s Be Stupid campaign, results with this video. Viral or not? The world will decide.

Nike kicks off “Write the Future” campaign

James Chiu — Fri, 21 May 2010 10:13:42 +0000

With a brilliant TVC from Alejandro G. Iñarritu working with W+K, Amsterdam. Well done!

“Press Pause Play”

James Chiu — Tue, 20 Apr 2010 12:57:53 +0000

“Press Pause Play” is a documentary that explores the ecosystem of the current and forever changing creative landscape, addressing “the change in production, distribution and consumption of creative works.

I certainly look forward to hearing more about this.

GAP “Shopping turned on its head”

James Chiu — Thu, 11 Mar 2010 11:15:59 +0000

To promote GAP’s new loyalty program, a GAP store in Vancouver, turned its entire store upside-down. Everything from mannequins, displays to sign & bags were flipped. To emphasis the stunt further, they even brought it outside their store.

A21 campaign brief – we need you!

James Chiu — Wed, 03 Mar 2010 00:01:53 +0000

The Globals, a team which I am working with is supporting the A21 campaign to fight against human trafficking, we are now at a stage to develop a marketing campaign to raise awareness about the cause and the problem. We’re putting out the challenge to all creative types to take part in the task.

Please download the brief here, all the info with regards to the campaign is inside.

It has been designed to empower and include YOU into our campaign by allowing you to create and execute our message of “human freedom is priceless” in any form of creative way you choose to.

Our deadline is next Monday; March 8th which I understand is very tight, but if you can please help out and get creating!

Nokia’s World’s Biggest Signpost

James Chiu — Mon, 01 Mar 2010 16:24:31 +0000

Towards the end of 2009, Nokia launched the world’s biggest signpost. Situated in London, the installation span more than 50 meters high with a digital panel in the shape of arrow; “The World’s Biggest Signpost”, the execution promoted Nokia’s geo-location for its mobile’s OVI Maps.

The World’s Biggest Signpost from adghost on Vimeo.