A piece of my mind: James Chiu » work

The world of Creativity: November

James Chiu — Wed, 02 Dec 2009 11:38:46 +0000

We’re into our last month of the year now, but rather than focusing on Christmas campaigns lets have a look at what the creative minds in the world have been up to.

MARKETING & ADVERTISING:

I always wondered why you had to print an e-ticket. Well perhaps JC Penny’s mobile coupons would solve this problem.

Weetabix tries build itself on top of another brand (Google) with http://www.insideyoursearch.com/. But does this really work? Surely it could apply to a lot of brands?

Citroen goes playful with their C3 advert, focusing on the playfulness and joy of driving.

Mobile trends and traffic report from the US.

Ikea creates the world’s biggest rack

DESIGN:

A lovely set of strong graphic design

Brian Andrews is a wood craftsman and has some incredible hand carved sculptures.

Esquire does augmented reality with The Barbarian Group and Psyop

Hofstede Design, based in Australia creates a beautiful type tablet

Autobahn playground has a great collection of playful type experiments

ART & PHOTOGRAPHY:

Digital photographers of the year, here’s the short list

Eva and Franco Mattes breaks all the rules on their “It’s always six o’clock project”, making better use of your childhood toys.

Net-a-porter.com Cruise campaign

James Chiu — Mon, 23 Nov 2009 17:11:33 +0000

Net-a-porter extends our Wonderland concept into their latest Cruise campaign. This time though, we were tasked to create banners beyond the traditional formats such as the push down unit on sites like Elle UK and Style. With a combination of supporting media formats and branded graphics we’ve completely taken over Elle UK today!

Net-a-porter Cruise Campaign. Elle UK Take Over from Pod1 on Vimeo.

Scroll bar clock

James Chiu — Fri, 20 Nov 2009 15:54:59 +0000

I glanced over this a few days ago, thought it was a mock up…until I saw it again Live! Amazing!

Lifecycle of a blog post

James Chiu — Thu, 19 Nov 2009 18:22:12 +0000

Paula Scher showed us this intriguing diagram that she designed at D&AD President Lectures last week, and I witnessed the exact cycle being carried out with one of the eConsultancy reports that were recently published involving a few ex colleagues of Pod1.

AICP Show 2009 reception sponsor reel

James Chiu — Fri, 06 Nov 2009 16:32:38 +0000

A beautiful work of art by motion504

The world of creativity: September

James Chiu — Wed, 07 Oct 2009 12:01:02 +0000

Months are flying past us and we’re already in October! So here’s another review on what has been happening out there…

ADVERTISING

Jumbo landing!

TAXI Canada for MSN

Troublemakers for CCTV China

ART

Innovating art

Paper craft – which reminded me of this Checkland Kinedleyside’s site.

If Futura and Monet collaborated it’ll look like this

Hot glass on paper makes

GRAPHIC DESIGN

Géraldine Georges portfolio

Great LP- and CD-Covers by Manuel Renneiss

Design a font with a car, Toyota jumps on the car art band wagon

London Design Guide 2010

M&S Beer & Cider range’s packaging

A pre-order of the book of designs behind the Obama campaign

PRODUCT DESIGN / ARCHITECTURE

Reinventing the wheel

Bookmark 2.0

Tired of looking into other people’s offices?

When an architect designs a shoe

MOVING IMAGES

WK piece behind Onedotzero

Puma for Ferrari in the Carnaby Street store

How Temperley London’s Spring 2010 collection was unveiled

An old gem: amazing projections on buildings

PHOTOGRAPHY

When a dust storm hits Sydney

MARKETING

A website’s brief should question and answer…
Where digital is going
Relevant email marketing, do bought lists work?

Signing off with this…

Pod1 launches Amanda Wakeley

James Chiu — Mon, 21 Sep 2009 22:18:31 +0000

Last week marked the launch of Amanda Wakeley’s new website, perfectly aligned in time with London Fashion Week’s 25th anniversary. James lead the creative team at Pod1 to deliver a website utilising the wordpress platform, rebuilding the brand experience that imprints Amanda Wakeley’s brand presence online. We identified the iconic diagonal cut of Amanda Wakeley’s logo as the key brand asset which formed the basis of our art direction.

Check out the site, let us know what you think and stay tuned for Magento eCommerce launch coming soon!

The world of creativity: July

James Chiu — Thu, 23 Jul 2009 13:40:33 +0000

Interactive logo piece

Ink calendar reminded me of our Matthew Williamson concept

Coldplay’s Strawberry String trailer, some wicked stop motion illustration work in there

Fendi FW10 campaign

The end of Net-a-porter.com‘s Wonderland -

Sapient buys Nitro

DixonBaxi’s new site

Crispin Porter + Bogusky’s new site

we choose the moon

James Chiu — Tue, 21 Jul 2009 22:03:39 +0000

What a great in depth experiential website to showcase the moon landing 40 years ago.

Shell: Get the most out of every drop campaign

James Chiu — Sun, 12 Jul 2009 11:22:12 +0000

Shell’s latest campaign draws a collaboration between JWT London and Stardust. Love the art direction it has taken and reminds me of what I wanted to do for a few clients.

Shell “Performance: V Power” from Stardust Studios on Vimeo.

Shell “Fuel Economy” from Stardust Studios on Vimeo.