Tom Uglow from Google Creative Lab popped by our London offices today for a show and tell session. And what a treat it was, a presentation that was delivered with genuine charm, packed with passion and some great insights.
Below are some of the key points which I took away with me and some project highlights:
- “Tell” not “Sell”
- Passion driven projects are personal, emotional and can not be manufactured
- Make something physical and tangible now and then
- What if…?
- Draw parallels.
- Work in the unknown.
Better Web Better World
A Life in a Day – a singular “What if” thought that turned into a global project
Google Art Project – From street view to galleries
Search On – Google’s first ad, made for youtube. Ended up at the Superbowl
Tags: creative, experience, inspiration, web