For this year’s London Design Festival, Outrace will be the featured installation in Trafalgar Square. Composed of eight industrial robots from Audi’s own production line, they will ‘write’ user submited short text messages using LED light heads from the Audi cars attached to their mechanical arms, which stretch over three metres long.
“As a user’s message is drawn, the light trace will be simultaneously recorded through a system of high definition, long-exposure cameras, encoded as a video and relayed back to be shared across social media.”
Outrace is the brainchild of KRAM/WEISSHAAR, artists Reed Kram and Clemens Weisshaar, and will be on show from September 16th to 23rd.
Tags: design, Exhibition, experience, interactive