A piece of my mind: James Chiu

When Michelangelo meets advertising

James Chiu — Wed, 30 Jun 2010 15:04:59 +0000

Michelangelo’s Creation of Adam scene has been used in various advertisement in the past. But this is by far the best use of it. An ambient ad for a plastic surgeon with the tag line “Be born again.”

Diesel Fiat 500 x Be Stupid Campaign

James Chiu — Fri, 18 Jun 2010 15:49:43 +0000

Mixing Diesel and Fiat’s launch of their new the Fiat 500 by Diesel, with Diesel’s Be Stupid campaign, results with this video. Viral or not? The world will decide.

ACDC Vs Iron Man 2 – Architectural Projection Mapping on Rochester Castle

James Chiu — Wed, 16 Jun 2010 11:54:51 +0000

With all the hype and experiments on 3D object projection mapping, this is one of the best examples I’ve seen in a while…

“On the site of a thousand years of violent history, ACDC were pitted against Iron Man in a ground breaking architectural projection mapping project. The front facade of the Great Keep at Rochester Castle, was brought to life using the latest in 3D animation techniques. This onslaught of the senses, saw the castle confront it’s ultimate challenge. Warping, morphing, spewing and collapsing before the audiences eyes. Let there be rock!”

ACDC Vs Iron Man 2 – Architectural Projection Mapping on Rochester Castle from seeper on Vimeo.

Momentos – a short film by Nuno Rocha

James Chiu — Tue, 01 Jun 2010 16:19:07 +0000

A beautiful short film Nuno Rocha wrote and directed for LG Portugal. The concept, “Life’s good” was the main purpose of this work.

MOMENTOS from Nuno Rocha on Vimeo.

Nike kicks off “Write the Future” campaign

James Chiu — Fri, 21 May 2010 10:13:42 +0000

With a brilliant TVC from Alejandro G. Iñarritu working with W+K, Amsterdam. Well done!

Envision: Step into the Sensory Box

James Chiu — Wed, 19 May 2010 09:56:53 +0000

Superbien’s latest video, Envision : Step into the Sensory Box, showcases video mapping as a form communication on the tagline “Transforming the Mobile Experience”, shown at the last Mobile World Congress.

ENVISION : Step into the sensory box from SUPERBIEN on Vimeo.

Logorama

James Chiu — Thu, 06 May 2010 10:44:11 +0000

Logorama is a 16-minute short animated film written and directed by H5/ François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit which is definately worth watching. A universe and its inhabitants created entirely from globally recognised brand names and symbols which won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards.^[1]

Logorama from Marc Altshuler – Human Music on Vimeo.

Space Monkey = WWF + Leo Burnett + Ben Lee

James Chiu — Wed, 28 Apr 2010 13:28:46 +0000

A lovely piece of work work from one of our offices. The video is for the World Wildlife Fund campaign featuring “Song for the Divine Mother of the Universe” by Ben Lee.

Space Monkey from Leo Burnett on Vimeo.

Nike Freerun – Music Shoe Advert

James Chiu — Sat, 24 Apr 2010 12:24:58 +0000

Bloody brilliant! Got to love the disclaimer at the end!

Temper Trap – Sweet Disposition Video

James Chiu — Wed, 21 Apr 2010 14:10:16 +0000

We’ve all heard Temper Trap’s Sweet Disposition a million times, and now Partizan director Daniel Eskils has finally finished up painting this superb video for the song.

Temper Trap – Sweet Disposition (Directors Cut HD) from Daniel Eskils on Vimeo.