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	<title>A piece of my mind: James Chiu</title>
	<link>http://www.blog.stemroot.com</link>
	<description></description>
	<lastBuildDate>Thu, 11 Mar 2010 11:39:35 +0000</lastBuildDate>
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		<title>OK Go &#8211; This Too Shall Pass</title>
		<description><![CDATA[Remember the Honda Cogs ad from a few years back? Well I think OK Go&#8217;s This Too Shall Pass just uped the game, one of the latest videos that has been making its way around the web, going viral, racking up over 7 million views in 2 weeks!

      Share]]></description>
		<link>http://www.blog.stemroot.com/inspiration/ok-go-this-too-shall-pass/</link>
			</item>
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		<title>GAP &#8220;Shopping turned on its head&#8221;</title>
		<description><![CDATA[To promote GAP&#8217;s new loyalty program, a GAP store in Vancouver, turned its entire store upside-down. Everything from mannequins, displays to  sign &#38; bags were flipped. To emphasis the stunt further, they even brought it outside their store.


      Share]]></description>
		<link>http://www.blog.stemroot.com/marketing/gap-shopping-turned-on-its-head/</link>
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		<title>A21 campaign brief &#8211; we need you!</title>
		<description><![CDATA[ 
The Globals, a team which I am working with is supporting the A21 campaign to fight against human trafficking, we are now at a stage to develop a marketing campaign to raise awareness about the cause and the problem. We&#8217;re putting out the challenge to all creative types to take part in the task.
Please [...]]]></description>
		<link>http://www.blog.stemroot.com/personal/a21-campaign-brief/</link>
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		<title>Nokia&#8217;s World&#8217;s Biggest Signpost</title>
		<description><![CDATA[Towards the end of 2009, Nokia launched the world&#8217;s biggest signpost. Situated in London, the installation span more than 50 meters high with a digital panel in the shape of arrow; “The World&#8217;s Biggest Signpost”, the execution promoted Nokia&#8217;s geo-location for its mobile&#8217;s OVI Maps.


The World&#8217;s Biggest Signpost from adghost on Vimeo.
    [...]]]></description>
		<link>http://www.blog.stemroot.com/advertising-marketing/nokias-worlds-biggest-signpost/</link>
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		<title>JR &#8211; Women Are Heros</title>
		<description><![CDATA[A street art project by the famous JR in the heart of Paris “Island Saint Louis”. The video documents the raise and fall of the exhibition in the very streets, walls and bridges of Paris.


JR expo Paris de Women are Heroes from La Boite Concept on Vimeo.
      Share]]></description>
		<link>http://www.blog.stemroot.com/art/jr-women-are-heros/</link>
			</item>
	<item>
		<title>Embrace Life campaign</title>
		<description><![CDATA[
Road safety commercials have traditionally focused on the shock factor to raise awareness, this equally powerful commercial brings a tear to the eye in appreciation of life, love , the importance of family and above all, the importance of wearing a seat-belt. Wow. I can watch it over and over again and still feel the [...]]]></description>
		<link>http://www.blog.stemroot.com/advertising-marketing/embrace-life-campaign/</link>
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		<title>Dig Deep Moments</title>
		<description><![CDATA[
Last Friday marked the launch of Dig Deep Moments, the first of our many campaigns for Dig Deep. If you don&#8217;t already know, they are a new men&#8217;s streetwear brand inspired from sports launching in April 2010 with a stunning collection of tee-shirts, sweatshirts, jeans, jackets and accessories.

The idea of Dig Deep Moments came from our early pitches [...]]]></description>
		<link>http://www.blog.stemroot.com/advertising-marketing/dig-deep-moments/</link>
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		<title>SMS to support Haiti</title>
		<description><![CDATA[The agency is N=5 Amsterdam has made an extremely simple yet strong TV ad to support donations via SMS for Haiti.

      Share]]></description>
		<link>http://www.blog.stemroot.com/advertising-marketing/sms-to-support-haiti/</link>
			</item>
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		<title>Wrangler Blue Bell</title>
		<description><![CDATA[
KOKOKAKA has launched a beautifully executed digital experience for Wrangler Blue Bell SS10. The new site, launched just Tuesday has been making its round the webisphere, packed with music and user interaction it&#8217;s generating a lot of talk within the industry already!
Enjoy a little preview below:

      Share]]></description>
		<link>http://www.blog.stemroot.com/advertising-marketing/wrangler-blue-bell/</link>
			</item>
	<item>
		<title>Creative Circle Awards</title>
		<description><![CDATA[Mark Denton and the team at Coy! have produced this fantastic animated film to launch the new identity of the Creative Circle awards in the UK, referencing dozens of great ads. So how many can you spot?

      Share]]></description>
		<link>http://www.blog.stemroot.com/inspiration/creative-circle-awards/</link>
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