August 9, 2010 0

V&A

By James Chiu in Art, design

V&A recently commissioned Troika to create a sign for the tunnel connecting the museum and South Kensington tube station. The result? A beautiful design and constructed palindrome kinetic sculpture, with multiple rotating parts of the museum’s logo so that it can be read from either side of the tunnel. If you’re in London, I would highly recommend you checking this out next time you’re around South Kensington.

Troika_Palindrome from Troika on Vimeo.

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June 30, 2010 0

When Michelangelo meets advertising

By James Chiu in advertising

Michelangelo’s Creation of Adam scene has been used in various advertisement in the past. But this is by far the best use of it. An ambient ad for a plastic surgeon with the tag line “Be born again.”

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