A piece of my mind: James Chiu » advert

When Michelangelo meets advertising

James Chiu — Wed, 30 Jun 2010 15:04:59 +0000

Michelangelo’s Creation of Adam scene has been used in various advertisement in the past. But this is by far the best use of it. An ambient ad for a plastic surgeon with the tag line “Be born again.”

Nike kicks off “Write the Future” campaign

James Chiu — Fri, 21 May 2010 10:13:42 +0000

With a brilliant TVC from Alejandro G. Iñarritu working with W+K, Amsterdam. Well done!

Nike Freerun – Music Shoe Advert

James Chiu — Sat, 24 Apr 2010 12:24:58 +0000

Bloody brilliant! Got to love the disclaimer at the end!

Embrace Life campaign

James Chiu — Thu, 11 Feb 2010 17:21:40 +0000

Road safety commercials have traditionally focused on the shock factor to raise awareness, this equally powerful commercial brings a tear to the eye in appreciation of life, love , the importance of family and above all, the importance of wearing a seat-belt. Wow. I can watch it over and over again and still feel the emotions.

SMS to support Haiti

James Chiu — Sat, 06 Feb 2010 15:00:37 +0000

The agency is N=5 Amsterdam has made an extremely simple yet strong TV ad to support donations via SMS for Haiti.

The world of Creativity: November

James Chiu — Wed, 02 Dec 2009 11:38:46 +0000

We’re into our last month of the year now, but rather than focusing on Christmas campaigns lets have a look at what the creative minds in the world have been up to.

MARKETING & ADVERTISING:

I always wondered why you had to print an e-ticket. Well perhaps JC Penny’s mobile coupons would solve this problem.

Weetabix tries build itself on top of another brand (Google) with http://www.insideyoursearch.com/. But does this really work? Surely it could apply to a lot of brands?

Citroen goes playful with their C3 advert, focusing on the playfulness and joy of driving.

Mobile trends and traffic report from the US.

Ikea creates the world’s biggest rack

DESIGN:

A lovely set of strong graphic design

Brian Andrews is a wood craftsman and has some incredible hand carved sculptures.

Esquire does augmented reality with The Barbarian Group and Psyop

Hofstede Design, based in Australia creates a beautiful type tablet

Autobahn playground has a great collection of playful type experiments

ART & PHOTOGRAPHY:

Digital photographers of the year, here’s the short list

Eva and Franco Mattes breaks all the rules on their “It’s always six o’clock project”, making better use of your childhood toys.

Net-a-porter.com Cruise campaign

James Chiu — Mon, 23 Nov 2009 17:11:33 +0000

Net-a-porter extends our Wonderland concept into their latest Cruise campaign. This time though, we were tasked to create banners beyond the traditional formats such as the push down unit on sites like Elle UK and Style. With a combination of supporting media formats and branded graphics we’ve completely taken over Elle UK today!

Net-a-porter Cruise Campaign. Elle UK Take Over from Pod1 on Vimeo.

Are you serious? FLY ADVERTISING

James Chiu — Sun, 01 Nov 2009 18:51:59 +0000

Surely this is taking things too far?

Eichborn – Banners on flies (for real) – ambient, Germany

The world of creativity: September

James Chiu — Wed, 07 Oct 2009 12:01:02 +0000

Months are flying past us and we’re already in October! So here’s another review on what has been happening out there…

ADVERTISING

Jumbo landing!

TAXI Canada for MSN

Troublemakers for CCTV China

ART

Innovating art

Paper craft – which reminded me of this Checkland Kinedleyside’s site.

If Futura and Monet collaborated it’ll look like this

Hot glass on paper makes

GRAPHIC DESIGN

Géraldine Georges portfolio

Great LP- and CD-Covers by Manuel Renneiss

Design a font with a car, Toyota jumps on the car art band wagon

London Design Guide 2010

M&S Beer & Cider range’s packaging

A pre-order of the book of designs behind the Obama campaign

PRODUCT DESIGN / ARCHITECTURE

Reinventing the wheel

Bookmark 2.0

Tired of looking into other people’s offices?

When an architect designs a shoe

MOVING IMAGES

WK piece behind Onedotzero

Puma for Ferrari in the Carnaby Street store

How Temperley London’s Spring 2010 collection was unveiled

An old gem: amazing projections on buildings

PHOTOGRAPHY

When a dust storm hits Sydney

MARKETING

A website’s brief should question and answer…
Where digital is going
Relevant email marketing, do bought lists work?

Signing off with this…

The World of Creativity: August

James Chiu — Fri, 04 Sep 2009 23:48:45 +0000

A monthly snapshot brought you by James Chiu of what’s going on out there in the world…

DESIGN

My favorite advert of the month – Virgin Backlot

Microsite of the month

Type encyclopedia some beautiful type examples here

Made of Myth how video games were inspired, real deal or not, you decide.

A guide to visual advertising (Designers must read)

Underwater photographs – how underwater shoots are done, referenced in our Net-a-porter presentation.

Chris Cairns for Neurosonics Audiomedical Labs

Beautiful packaging and graphic design

Some magical shots of natural phenomenons of the universe

Selfridges windows by W+K LDN

Publicis buys Razorfish, just off the back of Sapient buying Nitro

MARKETING

Getting Twitter followers – What do you do to get more followers?

The initiator – Are you daring enough to lead?