A piece of my mind: James Chiu » fashion

Russ Chimes – Midnight Club EP

James Chiu — Fri, 10 Sep 2010 16:48:54 +0000

The final installment of a three part film to promote Russ Chimes‘ debut release: Midnight Club EP has arrived. Directed by Saman Keshavarz (through US production company Mighty8), it’s an action packed story telling piece with some lovely visual treatment.

Credits:

Director: Saman Keshavarz
Writers: Saman Keshavarz, Nate Eggert
Executive producer: Lanette Phillips
Producers: Francis Pollara, Saman Keshavarz, Romson Niega
Associate producers: Nate Eggert, Tom Lee
Cinematographer: Justin Gurnari
Editor: Nate Tam
Production designer: Julie Chen
Stunts: Ken Arata
Graphics: Cosimo Galluzzi
Label: Eye Industries (eyeindustries.com/blog)
Production company: Mighty8 (mighty8.tv)

GAP “Shopping turned on its head”

James Chiu — Thu, 11 Mar 2010 11:15:59 +0000

To promote GAP’s new loyalty program, a GAP store in Vancouver, turned its entire store upside-down. Everything from mannequins, displays to sign & bags were flipped. To emphasis the stunt further, they even brought it outside their store.

Hermés Tokyo Store Installation by Tokujin Yoshioka

James Chiu — Sat, 05 Dec 2009 11:32:34 +0000

The latest Tokujin Yoshioka installation for Maison Hermes in Tokyo is a beautiful interactive piece, executed in a clean and pure aesthetic.

Net-a-porter.com Cruise campaign

James Chiu — Mon, 23 Nov 2009 17:11:33 +0000

Net-a-porter extends our Wonderland concept into their latest Cruise campaign. This time though, we were tasked to create banners beyond the traditional formats such as the push down unit on sites like Elle UK and Style. With a combination of supporting media formats and branded graphics we’ve completely taken over Elle UK today!

Net-a-porter Cruise Campaign. Elle UK Take Over from Pod1 on Vimeo.

Pod1 launches Amanda Wakeley

James Chiu — Mon, 21 Sep 2009 22:18:31 +0000

Last week marked the launch of Amanda Wakeley’s new website, perfectly aligned in time with London Fashion Week’s 25th anniversary. James lead the creative team at Pod1 to deliver a website utilising the wordpress platform, rebuilding the brand experience that imprints Amanda Wakeley’s brand presence online. We identified the iconic diagonal cut of Amanda Wakeley’s logo as the key brand asset which formed the basis of our art direction.

Check out the site, let us know what you think and stay tuned for Magento eCommerce launch coming soon!

The World of Creativity: August

James Chiu — Fri, 04 Sep 2009 23:48:45 +0000

A monthly snapshot brought you by James Chiu of what’s going on out there in the world…

DESIGN

My favorite advert of the month – Virgin Backlot

Microsite of the month

Type encyclopedia some beautiful type examples here

Made of Myth how video games were inspired, real deal or not, you decide.

A guide to visual advertising (Designers must read)

Underwater photographs – how underwater shoots are done, referenced in our Net-a-porter presentation.

Chris Cairns for Neurosonics Audiomedical Labs

Beautiful packaging and graphic design

Some magical shots of natural phenomenons of the universe

Selfridges windows by W+K LDN

Publicis buys Razorfish, just off the back of Sapient buying Nitro

MARKETING

Getting Twitter followers – What do you do to get more followers?

The initiator – Are you daring enough to lead?

Vogue Russia Matryoshka Dolls

James Chiu — Tue, 25 Aug 2009 16:14:57 +0000

Aliona Doletskaya (Editor in Chief of Vogue Russia) celebrates the 10th anniversary of the institution with an amazing collection of 31 stylized Matryoshka dolls, representing of some of the hottest and most influential fashion designers of our time. Want to get one? Get ready to spend around 5000 euros on one of these.

Below are the top five picks from me.

NINA DONIS

DENIS SIMACHEV

MOSCHINO

MARTIN MARGIELA

DRIES VAN NOTEN

Fall Winter 09 campaigns

James Chiu — Tue, 04 Aug 2009 22:52:50 +0000

Here’s a quick round up of what’s happening in the world of fashion campaigns for Fall Winter 09.

Jessica Stam for Fendi by Karl Lagerfeld.

Magdalena Frackowiak, Guinevere van Seenus and Marcel Castenmiller

for Kenzo by Mario Sorrenti.

Viktoriya Sasonkina, Madisyn Ritland, Nimue Smit and Dorothea Barth Jorgensen for Alberta Ferreti

by Steven Meisel.

Lara Store for Jaeger London by Emma Summerton.

Anja Rubik for Gucci by Inez & Vinoohd.

Masha Novoselova for Sisley by Marcus Ohlsson.

Eniko Mihalik for Max Mara by Mario Sorrenti.

Kendra Spears, Julia Hafstrom, Katlin Aas & Ymre Stiekema for Prada

by Steven Meisel.

Suvi Koponen for Emporio Armani by Terry Tsiolis.

Kasia Struss, Sigrid Agren & Karlie Kloss for Chloé by Mikael Jansson.

Christy Turlington for Bally.

Sasha Pivovarova & Eniko Mihalik for H&M by Terry Richardson.

Angela Lindvall for Iceberg.

Isabeli Fontana for Roberto Cavalli.

Hanne Gaby Odiele for Missoni by Ryan McGingley.

Raquel Zimmermann for Jean Paul Gaultier by Inez & Vinoohd.

Constance Jablonski for Moschino by Tom Munro.

Halston video lookbook

James Chiu — Wed, 17 Jun 2009 18:41:37 +0000

Halston‘s brand new video Lookbook for their New York fall 09 collection.

Great shoot, great song, beautiful cars and props and the styling fits perfectly with the story.