A piece of my mind: James Chiu » web

Google Creative Lab – Tom Uglow

James Chiu — Wed, 11 May 2011 15:08:43 +0000

Tom Uglow from Google Creative Lab popped by our London offices today for a show and tell session. And what a treat it was, a presentation that was delivered with genuine charm, packed with passion and some great insights.

Below are some of the key points which I took away with me and some project highlights:

“Tell” not “Sell”
Passion driven projects are personal, emotional and can not be manufactured
Make something physical and tangible now and then
What if…?
Draw parallels.
Work in the unknown.

Better Web Better World

A Life in a Day – a singular “What if” thought that turned into a global project

Google Art Project – From street view to galleries

Search On – Google’s first ad, made for youtube. Ended up at the Superbowl

Dig Deep Moments

James Chiu — Tue, 09 Feb 2010 17:46:57 +0000

Last Friday marked the launch of Dig Deep Moments, the first of our many campaigns for Dig Deep. If you don’t already know, they are a new men’s streetwear brand inspired from sports launching in April 2010 with a stunning collection of tee-shirts, sweatshirts, jeans, jackets and accessories.

The idea of Dig Deep Moments came from our early pitches to them, it gives Dig Deep the opportunity to explain the philosophy behind their brand before the eComm launch, get a following through great content, data capture through an exciting competition, and of course be the platform for fans to have heated discussions on the greatest sporting moments in history.

Check it out Dig Deep Moments – View, rate, share & have your say!

To celebrate the launch, Dig Deep invited a some of the team to the Six Nations Rugby match at Twickenham, with the England vs. Wales game marking the centenary match at the glorious stadium. Blessed with a beautiful (cold but sunny) day we enjoyed some freezing pints, tasty stadium food and watched a great game filled with many Dig Deep moments.

P.s. Thanks for the great photos Hannah.

Wrangler Blue Bell

James Chiu — Fri, 05 Feb 2010 15:25:49 +0000

KOKOKAKA has launched a beautifully executed digital experience for Wrangler Blue Bell SS10. The new site, launched just Tuesday has been making its round the webisphere, packed with music and user interaction it’s generating a lot of talk within the industry already!

Enjoy a little preview below:

Nike Jordan: History of Flight

James Chiu — Tue, 29 Sep 2009 13:40:43 +0000

The latest History of Flight microsite outlining the Nike Jordan range and the Michael Jordan’s defining moments of history.

With the Jordan III being one of my all time favorite shoes I deliberately grabbed the site’s screenshot on that frame.

we choose the moon

James Chiu — Tue, 21 Jul 2009 22:03:39 +0000

What a great in depth experiential website to showcase the moon landing 40 years ago.

North Kingdom’s Swedish Army website

James Chiu — Sat, 11 Jul 2009 13:57:10 +0000

North Kingdom does it again with the brand new Swedish Army website, bringing interactive web experience to a whole new level!

SyFy: House of Imagination

James Chiu — Tue, 07 Jul 2009 21:25:15 +0000

SyFy’s rebranding takes off with a brand new House of Imagination trailer, working with VFX from Moving Picture Company and direction by 4Creative’s Brett Foraker, the entire two-minute video entices viewers into a fantasy world.

What’s even better is that the trailer is housed within a website packed full of mini-games and behind-the-scenes featurettes inviting you to explore the different rooms.

This clearly highlights the understanding of the web from moving image industry, the merge of the two mediums leading to an limitless exploration focused on a branded narrative experience.

While you’re at it check out SyFy’s rebrand in more detail in Proud Creative’s portfolio.