This video highlights social dynamics of a tribe at it’s best, it’s been going around major marketing and creative leaders of the industry.
It all starts with a crazy (ok ok, slightly out of mind) guy #1 dancing around, guy #2 (more or less still crazy) then joins in, but the best part is when guy #3 recognizes the potential and braves it to start the whole movement.
As Seth says: “Initiators are rare indeed, but it’s scary to be the leader. Guy #3 is rare too, but it’s a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.”
